A business owner’s most important asset today is their customer email list.
A healthy email list will ensure healthy profits.
In fact, marketers report earning 38 to 40 dollars for every dollar they spend on email marketing.
Using lead magnets to incentivize your ideal customer to sign up for your list is a classic and effective way to grow your list.
The value exchange is considered fair and reasonable to the customer.
The list provides demographic data and an audience to whom you’ll market your solutions.
You give them something that has instant value and solves a problem for them.
They give you their email address, and sometimes other information such as the size of their business, their name, or other data that you want to collect to qualify the potential customer.
After that, you can use their information to communicate with them about more of your recommended solutions.
In the following pages, you’ll learn what lead magnets are, how they work, why they work, and even see some examples that you may already be familiar with but did not realize were lead magnets.
You get that a lead magnet is a bribe you give to interested parties to collect information like email addresses so that you can market to them.
A lead magnet can exist in any form, from a PDF download to some software, a checklist, a report, eBook, white paper, video, a trial, a course or any other easy to deliver piece of information or content that solves a problem for the subscriber and adds a potential customer to your email list.
While customers help build a healthy list, you need to build a list before you have paying customers to truly experience the benefits and power of having an email list.
For this reason – using lead magnets to grow – it works wonders.
A healthy email list needs some form of lead magnet or entry-level product to help the business owner build their list.
The offer needs to be something that solves a singular problem fast and efficiently, is attractive enough to the prospect to make them sufficiently curious to give you their email address, and leads them to want more while it also demonstrates your expertise.
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